Introduction
Branding is no longer just the domain of marketing—it’s a strategic layer across all enterprise systems, including the software that drives your business. For organizations running on Oracle platforms—like Oracle Fusion Cloud, Oracle E-Business Suite, or Oracle APEX—designing effective banners and logos is crucial to ensuring a seamless, polished experience for both users and clients.
In this blog, we’ll walk through how to design, implement, and manage visual assets like logos and banners within Oracle environments—turning your internal and client-facing systems into brand-aligned assets.
Why Visual Branding Matters in Oracle Systems
- First impressions count. Whether it’s a client portal, employee dashboard, or BI report—your logo and banners create the first impression.
- Increases trust. A consistent brand look across all tools and reports promotes user trust.
- Improves usability. A well-designed UI/UX using banners and logos helps users quickly recognize where they are and what actions they need to take.
Use Cases: Where Banners and Logos Show Up in Oracle
| Platform | Visual Element | Customization Notes |
| Oracle Cloud (Fusion Apps) | Login page, dashboard logo | Customize via “Appearance” under My Services |
| Oracle APEX | App header, favicon, loading | Easily updatable via Shared Components |
| BI Publisher / OTBI | Report logos, cover banners | Insert via RTF or XSL-FO template |
| Oracle EBS | Self-Service portal headers | Requires image hosting and stylesheet references |
| Oracle Visual Builder | App UI themes and headers | Supports full UI branding with custom CSS |
Part 1: Designing Your Logo and Banner
🔹 Logo Design Tips
- Keep it simple and scalable (use SVG or high-res PNG)
- Avoid small text or excessive details
- Ensure visibility on light and dark backgrounds
Recommended size: 500×500 px or vector (SVG)
Tools:
🔹 Banner Design Tips
- Use your brand colors, but keep contrast in mind
- Include a tagline if it reinforces value (e.g., “Empowering Oracle Transformation”)
- Resize for various screen types (desktop, tablet, mobile)
Recommended sizes:
- Login page banner: 1600×400 px
- Dashboard headers: 1920×400 px
- APEX App banners: responsive widths with max-height ~150px
Part 2: Embedding Banners and Logos in Oracle Systems
🔸 Oracle Cloud (Fusion ERP, HCM, SCM)
- Navigate to: My Services → Appearance
- Upload logo (max 120×35 px for header display)
- Theme settings allow background color and banner modifications
- Use Oracle Visual Builder for deeper custom UI needs
🔸 Oracle APEX (Application Express)
- Go to: Shared Components → User Interface → Themes
- Upload logo image in “Files” and reference it in App Header
- Customize login pages using Theme Roller
- Add company banner to global navigation or login UI
🔸 BI Publisher and OTBI Reports
- Upload logo into the BI Publisher catalog
- Insert into reports using Word-based RTF templates or XSL-FO
- For dynamic branding, use conditional logic in the RTF
💡 Example XSL for BI Publisher:
xml
CopyEdit
<fo:external-graphic src=”url(‘{URL_TO_LOGO}’)” content-width=”scale-to-fit” width=”2in”/>
🔸 Oracle E-Business Suite
- Customize OAF pages by editing the branding in Self Service Web Applications
- Replace banner/logo by referencing a hosted image in custom CSS
- Apply custom themes with user-specific branding for large organizations
Part 3: Branding Toolkit for Oracle-Focused Enterprises
Create a Branding Kit tailored for Oracle systems:
| Asset Type | Recommended Format | Notes |
| Logo | SVG, PNG (transparent) | Scalable and theme-compatible |
| Favicon | .ico, 32×32 px | Especially useful for APEX/Web apps |
| Banners | JPG/PNG 1920×400 | Use across dashboards and login pages |
| Color Palette | HEX, RGB codes | Ensure consistency in UI components |
| Font Choices | Web-safe fonts | Arial, Roboto, Open Sans for Oracle UIs |
Advanced Tips for Consultants & Partners
- Brand your demo environments for clients with their logos (great for Oracle partners!)
- Offer custom dashboard UI/UX as a value-added service
- Maintain multi-tenant themes in Oracle APEX or VBCS for white-label apps
- Use branding during presentations, proposals, and RFP responses (build in PowerPoint/BI Publisher with branded visuals)
Make Oracle Work for Your Brand
Customizing banners and logos in Oracle applications may seem cosmetic, but in a digital-first world, it’s a strategic differentiator. Whether you’re running a global ERP rollout, building client-facing APEX apps, or designing sleek BI dashboards, branded visuals show the world that your organization—and your systems—mean business.
